Ayumi Seto is a Japanese model and designer who appears in a number of Aomoji-kei fashion magazines such as “Zipper”. She is known as one of the pioneers in a new fashion style called “Kidz Rock.” As a model, Ayumi’s unique fashion style has inspired so many Harajuku-kei girls.
Following the release of her first fashion book titled “Ayumi Kidz” in October 2013, Ayumi launched her first clothing brand “Aymmy in the batty girls” (“Aymmy” for short) in spring 2014. As the first brand to be directed by an Aomoji-kei model, “Aymmy in the batty girls” offers a wide variety of items that reflect Ayumi’s colorful and edgy style.
2014年２月には自身がデザイナーを務めるアパレルブランド「Aymmy in the batty girls」がデビュー。ＬＡで生まれ育った架空の女の子“エイミー”のライフスタイルをイメージし、アメリカンカルチャーをベースにロックやパンク、スケーターなどPOPとエッジをミックスさせた独自のストリートスタイルが人気を呼んでいる。原宿・青文字系が本格的に立ち上げるアパレルブランドとしては初めてで、瀬戸の持つ類まれなファッションセンスのフィルターを通したオリジナルアイテムが展開されている。
▼ 2014 Spring Aymmy展示会 SP
▼ HOW TO ヘアアレンジ ～瀬戸あゆみ編～ Part.1
Presented by MOSHI MOSHI NIPPON Project developed by ASOBISYSTEM
The project was launched by ASOBISYSTEM, a prominent entertainment company based in Tokyo, to promote a wider range of Japanese pop culture on an even bigger, more global level.
In December 2014, ASOBISYSTEM launched “MOSHI MOSHI BOX,” the first tourist information center in Harajuku, Japan, as part of their MOSHI MOSHI NIPPON Project. MOSHI MOSHI BOX is located in the middle of Harajuku, the mecca of Japanese pop-culture, and is offering a number of useful services to tourists. The perks include tour guides and maps, free WiFi, recharging stations, shipping services and money exchange services. You can also enjoy famous Harajuku crepes and purchase Japanese “omiyage” while visiting the center.
